It's time to Cowboy up or get knocked off! Well you can't be Bull Riding all the time but you can bring a Bull Rider with you everywhere! This daring Bull Rider flips and dives like no other so get ready for some serious terrain. As you topple bumps, uneven cement, and rugged carpool lanes your Dashboard Bull Rider will be riding for dear life. He moves with the vibrations and changes in your driving. Knowing your driving, he's gonna be sorry he ever got on that Bull. Anyhow, you'll need unscrew the bottom to get the double-sided sticky tape to adhere him to your Dashboard. Stick him on anywhere you deem worthy and let 'er rip! Make sure you pay attention to where you're driving and don't stay fixed on his rough ride or you'll both be in deep bullpucky.