What differentiates seeing a film at a Movie Theater from watching a DVD in your living room? The atmosphere of course, the scent of fresh Popcorn and Soda in the air versus the scent of your Dad's gym socks or your girlfriend's dog. Make every situation Cinematic by toting this Cinema Gum with you everywhere you go. The scent of Popcorn and Soda will blow out all distractions like Dolby surround sound. Watching the trash man empty your cans will be the most exhilarating thriller you've seen in decades. Grandma's knitting session will be the most epic comedy to date. Even watching the dog dig another hole in the grass will get two thumbs up. Think of these Gumballs as your personal pass to the coolest 3D Film Festival in the world. The only thing missing will be the annoying guy in the front row who won't stop talking.